Privacy Policy

Last Updated: June 20, 2026

Your Privacy Matters to Us. At Chicken Road Ethiopia, we are committed to protecting your personal information and respecting your privacy rights.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and services. Please read this policy carefully to understand our practices regarding your information.

Key Points

We collect personal information necessary to provide our gambling services, process payments, verify your identity, and comply with legal requirements. You have the right to access, correct, or delete your data at any time.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

1.1 Personal Information You Provide

When you register an account or use our services, we collect:

  • Identity Information: Full name, date of birth, gender, nationality
  • Contact Information: Email address, phone number, physical address
  • Account Credentials: Username, password (encrypted), security questions
  • Financial Information: Payment method details, transaction history, deposit and withdrawal records
  • Verification Documents: Government-issued ID, proof of address, source of funds documentation
  • Preference Information: Game preferences, language settings, communication preferences

1.2 Information We Collect Automatically

When you visit our website or use our services, we automatically collect:

  • Device Information: Device type, operating system, browser type and version, unique device identifiers
  • Usage Information: Pages viewed, features used, time spent on site, click patterns
  • Gaming Activity: Games played, bets placed, win/loss history, session duration
  • Technical Data: IP address, cookie data, log files, error reports
  • Location Data: General geographic location based on IP address

1.3 Information from Third Parties

We may receive information about you from:

  • Payment Providers: Transaction verification, fraud prevention data
  • Identity Verification Services: Age and identity confirmation
  • Credit Reference Agencies: Financial verification when required
  • Marketing Partners: If you came to us through an affiliate or promotional campaign
  • Social Media: If you choose to connect your social media accounts

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 To Provide Our Services

  • Create and manage your account
  • Process deposits, withdrawals, and gaming transactions
  • Enable you to play games and participate in promotions
  • Provide customer support
  • Send you important service notifications and updates

2.2 For Security and Fraud Prevention

  • Verify your identity and age (anti-money laundering and KYC compliance)
  • Detect and prevent fraud, cheating, and other prohibited activities
  • Monitor account security and suspicious activity
  • Enforce our Terms and Services
  • Protect against cybersecurity threats

2.3 For Legal and Regulatory Compliance

  • Comply with gambling regulations and licensing requirements
  • Report suspicious transactions to relevant authorities
  • Respond to legal requests and court orders
  • Maintain records as required by law
  • Conduct audits and compliance checks

2.4 For Responsible Gaming

  • Monitor gaming behavior to identify problem gambling patterns
  • Implement and enforce deposit limits, loss limits, and self-exclusion
  • Send responsible gaming reminders and notifications
  • Provide support and resources for problem gambling

2.5 To Improve Our Services

  • Analyze usage patterns to improve user experience
  • Develop new features and games
  • Test and optimize website performance
  • Conduct market research and surveys
  • Personalize your gaming experience

2.6 For Marketing (with your consent)

  • Send you promotional offers and bonuses
  • Inform you about new games and features
  • Provide personalized recommendations
  • Run competitions and special events
  • Send newsletters and updates

Marketing Communications: You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails, adjusting your account settings, or contacting customer support. Even if you opt out, we will still send you important service-related communications.

3. Legal Basis for Processing (GDPR)

For users in jurisdictions with data protection laws similar to GDPR, we process your personal data based on the following legal grounds:

Purpose Legal Basis
Account registration and service provision Performance of contract
Payment processing Performance of contract
Age and identity verification Legal obligation
Anti-money laundering compliance Legal obligation
Fraud prevention and security Legitimate interest
Responsible gaming monitoring Legitimate interest and legal obligation
Service improvement and analytics Legitimate interest
Marketing communications Consent

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you, remember your preferences, and provide a better user experience.

4.2 Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly (login, security, payment processing)
  • Performance Cookies: Help us understand how you use our site (Google Analytics)
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your activity to deliver personalized advertisements

4.3 Managing Cookies

You can control and delete cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. Most browsers accept cookies automatically, but you can modify your browser settings to decline cookies if you prefer.

To learn more about cookies and how to manage them, visit:

  • Chrome: chrome://settings/cookies
  • Firefox: about:preferences#privacy
  • Safari: Preferences > Privacy
  • Edge: Settings > Cookies and site permissions

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your data with the following entities for legitimate business purposes:

5.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

  • Payment Processors: To process deposits and withdrawals (Telebirr, CBE Birr, etc.)
  • Identity Verification Services: To verify your age and identity
  • Cloud Hosting Providers: To store data securely
  • Customer Support Tools: To provide customer service
  • Marketing Platforms: To send emails and promotional communications
  • Analytics Providers: To analyze website usage (Google Analytics)

5.2 Legal and Regulatory Authorities

We may disclose your information to:

  • Gambling regulators and licensing authorities
  • Law enforcement agencies (when required by law or court order)
  • Tax authorities
  • Financial crime prevention agencies
  • Anti-money laundering authorities

5.3 Business Transfers

If our business is acquired, merged, or restructured, your personal information may be transferred to the new owner as part of the business assets. You will be notified of any such change.

5.4 With Your Consent

We may share your information with other parties when you explicitly consent to such sharing.

Data Protection Agreements

All third-party service providers are contractually obligated to protect your data and use it only for the purposes we specify. We conduct due diligence to ensure they meet our security and privacy standards.

6. International Data Transfers

Your personal information may be transferred to and processed in countries outside of Ethiopia, including countries that may have different data protection laws.

When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data Processing Agreements with third-party providers
  • Ensuring recipients comply with international data protection standards
  • Using secure encryption during data transmission

7. Data Security

We take the security of your personal information seriously and implement robust security measures to protect your data.

7.1 Security Measures

  • Encryption: All sensitive data is encrypted using industry-standard SSL/TLS encryption (256-bit)
  • Secure Servers: Data is stored on secure servers with restricted access
  • Firewalls: Multiple layers of firewall protection
  • Access Controls: Only authorized personnel have access to personal data on a need-to-know basis
  • Two-Factor Authentication: Available for account protection
  • Regular Security Audits: We conduct regular security assessments and penetration testing
  • Employee Training: All staff are trained in data protection and security best practices
  • Incident Response Plan: We have procedures to respond to data breaches quickly

7.2 Your Responsibility

You also play a role in keeping your account secure:

  • Choose a strong, unique password
  • Never share your password or account credentials
  • Log out after each session, especially on shared devices
  • Enable two-factor authentication
  • Keep your contact information up to date
  • Report suspicious activity immediately

Data Breach Notification: In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities in accordance with applicable laws, typically within 72 hours of discovery.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8.1 Retention Periods

Data Type Retention Period
Account and profile information Duration of account + 7 years after closure
Transaction records 7 years (legal requirement)
Identity verification documents 7 years after account closure
Gaming history 7 years (regulatory requirement)
Marketing data (if opted in) Until you opt out or 3 years of inactivity
Customer support communications 3 years
Website usage data and cookies 26 months

8.2 Why We Keep Data

We retain data to:

  • Comply with legal and regulatory obligations (tax, anti-money laundering, gambling regulations)
  • Resolve disputes and enforce our agreements
  • Prevent fraud and abuse
  • Maintain self-exclusion records to protect problem gamblers

9. Your Privacy Rights

You have several rights regarding your personal information. These rights may vary depending on your location and applicable laws.

9.1 Right to Access

You have the right to request a copy of the personal information we hold about you. You can access most of your data directly through your account settings, or you can contact us for a comprehensive data report.

9.2 Right to Correction

If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. You can update most information directly in your account settings.

9.3 Right to Deletion (Right to be Forgotten)

You have the right to request deletion of your personal data in certain circumstances:

  • The data is no longer necessary for the purpose it was collected
  • You withdraw consent (where consent was the legal basis)
  • You object to processing and there are no overriding legitimate grounds
  • The data has been unlawfully processed

Important: We may not be able to delete all your data immediately if we have a legal obligation to retain it (e.g., transaction records for tax purposes, self-exclusion records for responsible gaming).

9.4 Right to Restrict Processing

You have the right to request that we restrict how we use your data in certain situations:

  • You contest the accuracy of your data
  • Processing is unlawful but you don't want the data deleted
  • We no longer need the data, but you need it for legal claims
  • You've objected to processing and verification is pending

9.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

9.6 Right to Object

You have the right to object to:

  • Processing based on legitimate interests
  • Direct marketing (including profiling)
  • Processing for research or statistical purposes

9.7 Right to Withdraw Consent

Where we process your data based on consent (e.g., marketing communications), you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.

9.8 Right to Lodge a Complaint

If you believe we have not handled your data properly, you have the right to lodge a complaint with a data protection supervisory authority in your jurisdiction.

9.9 How to Exercise Your Rights

To exercise any of these rights, please:

  • Email us at: [email protected]
  • Use the "Privacy Settings" section in your account
  • Contact customer support

We will respond to your request within 30 days. In some cases, we may need to verify your identity before processing your request to protect your privacy and security.

No Fee: Exercising your privacy rights is free of charge. However, if your request is clearly unfounded or excessive, we may charge a reasonable fee or refuse to act on the request.

10. Children's Privacy

Our services are not intended for individuals under the age of 18 (or the legal gambling age in your jurisdiction, whichever is higher).

We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected information from someone under 18, we will:

  • Immediately delete the account and all associated data
  • Refund any deposits made
  • Implement additional measures to prevent future underage access
  • Report the incident to relevant authorities if required

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected].

11. Third-Party Links and Services

Our website may contain links to third-party websites, plugins, and applications (such as payment providers or social media platforms). This Privacy Policy does not apply to these third-party services.

We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any third-party services you use.

Third-Party Services We Use

  • Payment Processors: Telebirr, CBE Birr, and other payment providers have their own privacy policies
  • Game Providers: InOut Games and other game developers may collect data through their games
  • Analytics Tools: Google Analytics collects data according to Google's privacy policy
  • Customer Support: Live chat providers may collect conversation data

12. Automated Decision-Making and Profiling

We may use automated decision-making and profiling in certain circumstances to:

12.1 Fraud Detection and Prevention

We use automated systems to analyze transactions and behavior patterns to detect potential fraud, money laundering, or other prohibited activities. These systems may automatically flag or block suspicious transactions.

12.2 Responsible Gaming

We use automated monitoring to identify potential problem gambling behavior. Our systems may:

  • Send responsible gaming reminders based on your activity
  • Suggest setting limits if risky patterns are detected
  • In severe cases, temporarily restrict your account for your protection

12.3 Personalized Marketing

We may use profiling to send you personalized offers and recommendations based on your gaming preferences and history (only with your consent).

12.4 Your Rights

You have the right to:

  • Obtain human intervention in automated decisions
  • Express your point of view
  • Contest automated decisions
  • Request an explanation of the decision

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How We Notify You

  • We will post the updated policy on our website with a new "Last Updated" date
  • For significant changes, we will notify you via email or prominent notice on our website
  • If required by law, we will obtain your consent for material changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Privacy Contact Information

Email: [email protected]

Customer Support: [email protected]

Response Time: Within 30 days of receiving your request

Available: 24/7

What to Include in Your Privacy Request

To help us process your request efficiently, please include:

  • Your full name and account username
  • Your registered email address
  • A clear description of your request
  • Any relevant details or documentation
  • Proof of identity (for security purposes)

15. Specific Privacy Rights by Region

15.1 For Ethiopian Residents

If you are a resident of Ethiopia, your data is processed in accordance with Ethiopian data protection laws and regulations. You have the rights outlined in Section 9 of this policy.

15.2 For European Union (EU) Residents

If you are located in the EU or EEA, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to lodge a complaint with your local data protection authority
  • Right to data portability in machine-readable format
  • Right to object to automated decision-making
  • Right to withdraw consent at any time

15.3 For California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your rights

16. Data Protection Officer (DPO)

We have appointed a Data Protection Officer to oversee our data protection practices and ensure compliance with privacy laws.

Data Protection Officer Contact

Email: [email protected]

Our DPO is responsible for monitoring compliance with this Privacy Policy and data protection laws, handling data protection inquiries, and serving as a point of contact for data protection authorities.

17. Summary of Key Points

Here's a quick summary of our privacy practices:

  • ✓ What We Collect: Personal details, financial information, gaming activity, device data
  • ✓ Why We Collect: To provide services, ensure security, comply with laws, promote responsible gaming
  • ✓ Who We Share With: Service providers, regulators, law enforcement (when required)
  • ✓ We Don't Sell: Your personal data to third parties
  • ✓ Your Rights: Access, correction, deletion, portability, objection
  • ✓ Security: SSL encryption, secure servers, access controls
  • ✓ Retention: 7 years for most data (legal requirement)
  • ✓ Contact: [email protected]

Your Trust Matters

We are committed to earning and maintaining your trust by protecting your privacy and being transparent about our data practices. If you have any questions or concerns, we're here to help.

By using Chicken Road Ethiopia, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

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